More than an entrepreneur: someone who never stopped building

For more than three decades, most of my professional life unfolded among companies, projects, and offices: creating, investing, managing, directing, chairing my own companies. It was the world I knew, and the one where I had built practically my entire professional career.

But after the pandemic something happened that wasn't in my plans: I began traveling differently. No longer only for business. I started touring cities to observe them, understand them, and learn from them — attending trade fairs, congresses, and forums, listening to architects, urban planners, developers, retailers, logistics operators, entrepreneurs, and professionals who were trying to answer many of the same questions I was starting to ask myself.

And, almost without planning it, I also started giving conferences and talks. Suddenly my office began to feel a little farther away. And airports, much closer.

Madrid, Barcelona, Paris, Valencia, Seville, Rome, Venice, Santiago, London, Copenhagen, Lisbon, and other cities gradually became places to observe, walk, converse, test ideas, and keep learning.

At first I spoke mainly about sustainable last-mile logistics. Then came sustainable mobility, neighborhood retail, 15-minute cities, and mixed-use projects connected to mass public transit like the metro. Until I understood that, in reality, I had for some time been talking about something much bigger: the city itself.

After so many years doing something, you might think your roadmap is already written. Not necessarily: you can turn the wheel, you can start over in something that was never part of your plans, you can go from teaching what you know to discovering how much you still have left to learn.

I'm still an entrepreneur. I keep investing, creating, and developing projects in the industries that shaped me. But now I also walk cities, listen, research, write, share, and learn. Sometimes all it takes is daring to take that step.

In recent years, part of my work has evolved toward a broader mission: understanding how the world's most successful cities evolve and identifying the principles that help build more competitive, livable, and sustainable neighborhoods. Through field research and direct observation in Europe and Latin America, I analyze how urban development, mobility, retail, mixed-use projects, and urban logistics converge to shape the next generation of cities.

This vision is being put into practice through the development of an ambitious mixed-use urban project in Lima, designed around a metro station. I firmly believe that the future of cities will not be defined solely by iconic buildings or technological innovation, but by better neighborhoods: neighborhoods where housing, retail, mobility, public space, services, and logistics function as a single ecosystem.

My purpose is simple: to help rethink how cities are designed, developed, and lived in, sharing knowledge that inspires better urban decisions for future generations.